ross Digital is a premier provider of digital services, including web and app development, design services, digital strategy, and transformation across various industries. Our extensive experience spans the care and health sector, where we support 36 residential and domiciliary care providers with a combined workforce of over 700 professionals and serving 560+ clients and residents. We also offer professional services, products, and solutions for a wide array of other industries.
Our core team has worked closely together for over five years, and have successfully secured and delivered three Innovate UK (IUK) grants between 2020 and 2021. Comprising individuals from diverse races, genders, ages, and skills, our team shares values rooted in technology, healthcare, charity, adult social care, and commercial expertise, allowing us to deliver exceptional digital solutions tailored to meet the unique needs of our clients.
We have helped develop game-changing, innovative, disruptive and scalable service-led innovations such as the Elate platform that has a significant impact on ageing positively in the UK, leading to new products, processes and services.
Our organisation embeds human-centred design-driven innovation, resulting in a design-led strategy and development process for the projects we work on. We implement human-centred design within all our client projects and use design processes, including the modified double diamond approach to Diagnose, Discover, Design and Develop prototypes, websites, apps or market-ready products.
We rapidly adapt specifications and refine commercialisation plans based on the outcomes of the initial design stage and improve based on feedback from our Human-centred research, ensuring the products are desirable, useful and frustration-free to our end users. Our diverse team create equitable access for our client’s stakeholders.
EDI Statement: Cross Digital Ltd is committed to building a diverse, equitable and truly inclusive organisation.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.
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