Details about the project!
The Challenge
Top Dog Food & Supply struggled with checkout inefficiencies, slow subscription growth, and underperforming paid ads. Despite strong customer demand, revenue wasn’t scaling at the desired rate.

Scaling E-commerce & Subscriptions. By optimising Shopify, improving ad efficiency, and refining subscription offerings, Top Dog Food & Supply is now seeing stronger sales, better retention, and a growing subscription base. Here is what Richard Gordon - CEO has to say. "Before partnering with Cross Digital, we faced significant challenges with our checkout process and delivery options, leading to frequent customer complaints and lost sales. Our subscription model also struggled to gain traction, limiting our ability to build a loyal customer base. From the outset, the Cross Digital team took the time to understand our business and customer pain points. They developed a tailored strategy that streamlined our checkout experience, reduced customer errors, and optimised our website's user journey. The results have been outstanding—our overall sales have increased, and, most notably, subscriptions have grown by 50% within just the first two months. The improvements in our e-commerce platform have enhanced our customers' shopping experience and made operations smoother for our team. Cross Digital's expertise in website optimisation, conversion strategies, and digital marketing has been invaluable. We highly recommend working with them if you want to scale your online store and boost customer retention!"
Solution
✅ Optimized checkout & shipping to reduce cart abandonment.
✅ Refined paid ad strategy to increase ROAS and acquisition efficiency.
✅ Enhanced subscription experience for long-term customer retention.
✅ Implemented automated email flows for abandoned carts and upsells.