The Farmer’s Dog and Basil’s

Raw Dog Food / E-commerce

August 26, 2026

Details about the project!

The Challenge

The Farmer’s Dog and Basil’s needed a coordinated e-commerce and digital communications programme that could support two growing brands, improve subscription retention and turn marketing activity into measurable customer growth.

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Over a three-year partnership, Cross Digital rebuilt and managed two websites for The Farmer’s Dog and Basil’s. Our work included website publishing, content planning, blogs and articles, email campaigns, social media, SEO, analytics and performance reporting.

Solution

Rebuilt and managed both websites and their supporting digital systems.

Planned and published blogs, articles, email campaigns and social media content.

Managed SEO, paid media, analytics and performance reporting.

Improved subscription journeys, retention activity and ongoing website operations.

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Services delivered

Website development and management

Content planning, writing and publishing

SEO and performance marketing

Email and social media campaigns

Analytics and performance reporting

Subscription and customer-retention optimisation

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Results

From November 2023, the two brands recorded 481,247 website visits, added more than 14,000 customers, generated £136,520 in email revenue and achieved a blended return on advertising spend of 6.41x.

The Farmer’s Dog work also delivered a 20% increase in total revenue, 12% higher subscription retention and 6.8x ROAS from targeted campaigns.

These results reflect the wider partnership between Cross Digital and the client team.

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